What Has Purpose to do with Productivity?

In his book, In Pursuit of Purpose,  Dr Myles Munroe, OBE – Business Consultant to governments, Fortune 500 companies and corporations and internationally best selling author – said:

“Purpose is the master of motivation and the mother of commitment. It is the source of enthusiasm and the womb of perseverance. Purpose gives birth to hope and instils the passion to act…without this vision we can only exist. We feel no passion for living neither do we have a reason to wake up in the morning”.

Why is it important for your people to have purpose at work? Because the key to personal fulfillment is purpose.  Without purpose there is no personal fulfillment in life because personal fulfillment depends upon our becoming what we were born to be and do.

Purpose must be felt by your people in their job and in the company.

If your people are not clear on the company’s purpose you are denying them of personal fulfillment.

Foggy or misplaced purpose will:

  • Decrease their contribution
  • Decrease their resilience in tough times
  • Diminish their ‘fit’ with the company (yes your company has a ’soul’)
  • Decrease their commitment
  • Diminish their confidence (how can they believe in themselves if they don’t believe in the company, yet stay?)

This in turn:

  • Decreases their focus on the task (productivity alert!)
  • Increases the incidence of sick leave (finance alert!)
  • Decreases how long they intend to stay (ROI alert!)

 There are wrong kinds of purpose. What doesn’t matter to employees is

  • How rich the company becomes
  • How powerful the company becomes
  • How famous the company becomes
  • How much the owners get for a company sale

 So, what does matter to your employees (ie motivate them to give their best)?

  • To be able to achieve their potential

And why is achieving their potential such a driver to performance?

  • Because achieving their potential is closely linked to personal fulfillment, and personal fulfillment is closely linked to purpose.

…See how it all relates?

My question to you:

WHY does your business exist?  WHAT  is your reason for being?  How does it make a difference to people’s lives? Is its purpose inspiring, compelling, and shared by all?

Even if your business is at the infant stage, you must be able to answer this. What you begin with, will reproduces itself. That’s a law of nature. And if your business is established and your people ‘stale’, that is the first question I will ask you.

 If the answer didn’t jump straight to mind, we guarantee your business has ‘lost profits’ sitting untapped in your people, and when times get tough, your best people don’t have enough reason to stay.

If you want to see your business shift from how it is now to how it could be, contact Liz today for a complimentary 20-minute consultation to discover what is stifling your profit potential most.