Last Updated: August 24, 2026
This Privacy Policy explains how Lateral Insights (“we,” “us,” “our”), of 32 Purchas St, Werribee, Victoria 3030, Australia, uses, discloses, and protects your personal information when you register for our Masterclass, subscribe to our services, or purchase our digital products (the “Services”). We comply with the EU/UK General Data Protection Regulation (GDPR), the California Consumer Privacy Act / CPRA (CCPA), and the Australian Privacy Act 1988.
For privacy inquiries, contact us at lizmorton@lateralinsights.com.au
- Information We Collect
- Account Information: Name, email address, billing address, and phone number when you register or purchase.
- Payment Data: Payment tokens processed securely via third-party payment gateways (e.g., Stripe, PayPal). We do not store raw card numbers.
- Usage Data: IP address, browser type, device information, and engagement data (e.g., video watch time, page visits).
- Cookies & Tracking Technologies: We use cookies and similar technologies for site functionality, analytics, and marketing. You can manage cookie preferences via your browser settings or our cookie banner.
- How We Use Your Information & Legal Basis
We use your information for the following purposes, relying on the corresponding legal basis under GDPR where applicable:
| Purpose | Legal Basis (GDPR) |
| Deliver Masterclass, Challenge, Course content, digital products, and subscription access | Performance of a contract |
| Process payments, prevent fraud, maintain financial records | Contract / Legal obligation |
| Send marketing emails and promotions | Consent (or legitimate interest where permitted, with opt-out) |
| Improve and analyse platform usage | Legitimate interest |
| Comply with legal and tax obligations | Legal obligation |
- Sharing & Disclosure of Information
We share information with trusted third-party service providers (payment processors, email marketing platforms, hosting providers) solely to deliver the Services. We do not sell your personal information, and we do not “share” it for cross-context behavioural advertising as defined under the CCPA. We do not disclose your information to third parties for their own independent marketing purposes without your consent.
- International Data Transfers
Your information may be transferred to and processed in countries outside your country of residence, including the United States and Australia. Where we transfer personal data out of the EU/UK, we rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses (SCCs) or an adequacy decision, to ensure your data remains protected.
- Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this Policy, including to satisfy legal, accounting, or reporting requirements. Account and transaction data is generally retained for the duration of your account plus [7] years for financial record-keeping, after which it is securely deleted or anonymized.
- Your Privacy Rights
EU/UK Residents (GDPR): You have the right to access, rectify, erase, or restrict processing of your data; object to processing; request data portability; and withdraw consent at any time. You may also lodge a complaint with your local supervisory authority.
California Residents (CCPA/CPRA): You have the right to know what personal information we collect, request deletion, correct inaccurate information, and opt out of the sale or sharing of personal information (noting we do not sell or share your data as described in Section 3). We will not discriminate against you for exercising these rights. To submit a request, or to designate an authorized agent, contact lizmorton@lateralinsights.com.au.
Australian Residents (Privacy Act): You may request access to or correction of your personal information, and may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy rights have been breached.
All Users: You can unsubscribe from marketing emails at any time via the link in the footer of any marketing email.
- Children’s Privacy
Our Services are not directed to individuals under 18, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
- Data Security
We implement reasonable technical and organizational measures (encryption, access controls, secure processors) to protect your personal information. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
- Data Breach Notification
In the event of a data breach that poses a risk to your rights and freedoms, we will notify affected individuals and relevant regulators as required by applicable law.
- Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be notified via email or a notice on our platform. The “Last Updated” date at the top reflects the most recent revision.
- Contact Us
For privacy inquiries, to exercise your rights, or to lodge a complaint, contact us at: lizmorton@lateralinsights.com.au, 32 Purchas St, Melbourne, 3030 Victoria Australia.
