Privacy Policy (General)

PRIVACY POLICY

Last updated: September 17, 2026

Lateral Insights (ABN 20 995 809 833) trading as Liz Morton (“we”, “us”, “our”) is based in Victoria, Australia. This policy explains how we collect, hold, use and disclose personal information when you use our website at [website URL] or otherwise deal with us.

We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and we take other applicable privacy laws into account when we deal with people outside Australia.

By using our website or providing personal information to us, you acknowledge this policy.

  1. Who we are and how to contact us

Business name: Lateral Insights Trading as Liz Morton
ABN: 20 995 809 833
Address: 32 Purchas St, Werribee, VIC 3030, Australia]
Email: lizmorton@lateralinsights.com.au
Phone: +61406000969

If you have questions about this policy or how we handle personal information, contact us using the details above.

  1. What personal information we collect

Depending on how you interact with us, we may collect:

  • identity and contact details (name, email, phone, postal address, organisation);
  • enquiry, order, booking or account details;
  • billing and payment details (full card numbers are usually processed by our payment provider and not stored by us);
  • communications you send us;
  • technical and usage data such as IP address, device and browser type, pages viewed, referring URL, and approximate location;
  • marketing preferences; and
  • any other information you choose to give us.

We do not usually collect sensitive information (such as health, racial or ethnic origin, religious beliefs, or biometric data). If we ever need to, we will only do so with your consent or as otherwise permitted by law.

We do not knowingly collect personal information from children under 16 without appropriate parental or guardian involvement.

  1. How we collect personal information

We collect information:

  • directly from you (forms, email, phone, chat, purchases, accounts, events);
  • automatically when you use our website (cookies and similar technologies); and
  • from third parties where reasonably necessary (for example payment processors, delivery providers, analytics tools, or publicly available sources).

You can often deal with us anonymously or under a pseudonym where that is practicable and lawful. Some services cannot be provided without identifying you.

  1. Why we collect, use and disclose personal information

We collect, hold, use and disclose personal information to:

  • provide, operate and improve our products, services and website;
  • respond to enquiries and provide customer support;
  • process orders, payments, deliveries and refunds;
  • manage accounts and business records;
  • send service messages;
  • send marketing where permitted (you can opt out at any time);
  • analyse website use and improve user experience;
  • comply with legal, tax, accounting and regulatory obligations;
  • protect our rights, property and safety, and those of our customers; and
  • for related secondary purposes that a reasonable person would expect.

We only use or disclose personal information for another purpose where you consent, where you would reasonably expect it, or where the law allows or requires it.

  1. Who we disclose personal information to

We may disclose personal information to:

  • staff and contractors who need it to do their job;
  • service providers who help us run the business (hosting, email, CRM, analytics, payments, shipping, accounting, IT support, advertising);
  • professional advisers (lawyers, accountants, insurers);
  • regulators, courts or law enforcement where required or authorised; and
  • a buyer or successor if we sell or restructure the business.

We do not sell personal information.

  1. Overseas disclosure

We are located in Victoria, Australia. Some of our service providers store or process information outside Australia. Recipients may be located in countries such as [list those you actually use — commonly the United States, European Union, United Kingdom, Singapore, or “other countries where our providers operate”].

Before we disclose personal information to an overseas recipient, we take reasonable steps to ensure the recipient handles it in a way that is consistent with the APPs, usually through contractual terms. Overseas recipients may be subject to different privacy laws. In some cases, we may also rely on your consent or another exception under APP 8.

  1. Cookies and similar technologies

Our website uses cookies and similar technologies to:

  • make the site work;
  • remember preferences;
  • understand how the site is used; and
  • (if applicable) support advertising or remarketing.

Third-party tools (for example analytics or advertising platforms) may also set cookies and receive technical data. Those providers have their own privacy policies.

You can control cookies through your browser settings. Blocking some cookies may affect how the site works.

  1. Direct marketing

We may use your contact details to send you information about our products, services or offers where permitted by law, including the Spam Act 2003 (Cth).

You can opt out at any time by using the unsubscribe link in an email or contacting us. We will process opt-out requests promptly. Opting out of marketing does not stop essential service messages.

  1. Security and storage

We take reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. This includes access controls, secure systems and limiting who can see the information.

No method of transmission or storage is completely secure. Please also take care with your own devices and passwords.

  1. How long we keep personal information

We keep personal information only as long as we need it for the purposes set out in this policy, or as required by law (for example tax and record-keeping rules). When it is no longer needed, we take reasonable steps to destroy or de-identify it.

  1. Access and correction

You may ask us for access to the personal information we hold about you, or ask us to correct it if it is inaccurate, out of date, incomplete, irrelevant or misleading.

Contact us using the details in section 1. We will respond within a reasonable time. We may refuse a request in limited circumstances allowed by law. If we do, we will explain why (unless we are not allowed to) and how you can complain.

  1. Complaints

If you think we have mishandled your personal information:

  1. Contact us first using the details in section 1 and describe the issue.
  2. We will investigate and respond within a reasonable time (generally within 30 days).

If you are not satisfied, you may complain to the Office of the Australian Information Commissioner (OAIC):

People in other countries may also have rights under local laws (for example a European data protection authority or the California Privacy Protection Agency).

  1. International visitors

We do business with people outside Australia. Additional rights may apply depending on where you live.

European Economic Area / United Kingdom. If GDPR or UK GDPR applies, we process personal information as needed to perform a contract with you, to pursue our legitimate interests (such as operating and improving the website), to comply with law, or with your consent. You may have rights to access, correct, delete, restrict or object to processing, and to data portability. You may also withdraw consent where processing is based on consent.

California and certain other US states. If those laws apply, you may have rights to know, delete, correct, or opt out of certain sharing of personal information. We do not sell personal information as that term is commonly understood.

To exercise any of these rights, contact us using the details in section 1. We may need to verify your identity.

  1. Automated decision-making

We do not currently use a computer program to make decisions that could reasonably be expected to significantly affect your rights or interests.

If that changes, we will update this policy as required (including from 10 December 2026 under Australian privacy law).

  1. Changes to this policy

We may update this policy from time to time. The latest version will be published on this page with a revised “Last updated” date. If changes are material, we may also provide additional notice.

  1. Governing law

This policy is governed by the laws of Victoria, Australia, and the Privacy Act 1988 (Cth). Nothing in this policy limits any non-excludable rights you have under Australian Consumer Law or other mandatory local privacy laws.

How to use this on your site

  • Put a Privacy Policy link in the website footer on every page.
  • Link it from enquiry forms, checkout and newsletter sign-up.
  • Keep it consistent with your actual tools (hosting, Stripe/PayPal, Mailchimp, Google Analytics, Meta Pixel, Shopify, etc.).
  • If you use advertising cookies for EU/UK users, add a cookie banner and consent mechanism.
  • Review the policy whenever you add a new platform, start collecting new data types, or change how you market.